GLOSSARY

Ad:  a public promotion of some product or service

-Mention our ad from gotlinks.com and receive a 25 % discount!

Banner: long strip of cloth for decoration or advertising

-Protesters hung a banner at a Morrison’s store in Bradford

Creative: a person who promotes construction or creation

-They will do something creative with the hands

Strategy: an elaborate and systematic plan of action

-We have implemented this strategy below for two further systems

Infomercial: a television commercial presented in the form of a short documentary 

-Most of the infomercial products come from the U.S.

Jingle: a comic verse of irregular measure

-Barrington site includes some interesting jingles and some good memories

Risk: a venture undertaken without regard to possible loss or injury

-We need to take more steps to minimize any risk of harm

Goods: articles of commerce

-They are going to buy some goods at the store

Promotion: It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision

-We decided that these products deserved more active promotion

Publicity: message issued in behalf of some product or cause or idea or person or institution

-His words cause greater publicity than the other spokesmen put together

Quality: an essential and distinguishing attribute of something or someone

-The reasons behind poor water quality have not always been obvious

Slogan: a favorite saying of a sect or political group.

-The demonstrators shouted slogans against the presence of the British ship

Vision: the formation of a mental image of something that is not perceived as real and is not present to the senses

-Good service and a professional approach are key in realizing this vision

Newspaper: a daily or weekly publication on folded sheets; contains news and articles and advertisements

-Most stories are linked to the full newspaper article

News: new information of any kind

-We have news about your mom being back next week

Draft: a preliminary sketch of a design or picture

-Project manager circulated first draft of final report to partners

Script: a particular orthography or writing system

- They use another script in their new work

Demographic: a statistic characterizing human populations or segments of human populations broken down by age or sex or income etc.

-The manager is working with the demographic report

Survey: a detailed critical inspection

-The data in the figure is taken from the survey

 

SWOT: Strategic planning method for analysis of Strengths, Weaknesses, Opportunities, and Threats used to evaluate a project or a business

-SWOT stands for Strengths, Weaknesses, Opportunities and Threats